Being an open-source platform, Magento provides all source PHP codes easily. This helps you to play with the code and customize your extensions and add-ons to any extent.
Search engine optimization Friendly:
Magento offers efficient site optimization thanks to its SEO feature which manages the incoming traffic, duplicate content, etc. The efficient optimization of incoming traffic increases the overall sale of any website. search engine friendly framework
Developers prefer Magento over any platform because it’s easy to update old features and add new features. This is possible by extending the features of core files.
Manage multiple stores & multiple languages:
It has an efficient feature which allows management of multiple stores from a single admin panel and it allows to manage the store with multiple languages
It also has various marketing tools such as catalog and cart promotion rules, Multi-Tier pricing, etc which help in promoting your business way further.
Efficient Order Management:
Magento perfectly handles all order related functionality be it to invoice, shipment, credit memo, reorder, etc.
Mobile-Friendly & Responsive :
Magento has even targeted the mobile app feature. You can easily convert your online store to a mobile app with Magento. It works seamlessly.