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How To Do 301 Redirect to Website Domain Name

It’s a standard question that pops up. You own several domains and host duplicate copies of an equivalent site (or simply point all of them to at least one site). Your business strategy changes then does the necessity to vary to a replacement domain. you purchase out your competitor’s site but just want to point it to your own. There are many reasons WHY you'd want to redirect a website , but ensuring proper redirects are in situ are often the difference between advancing your site within the SERPs to throwing in the towel of the SERPs altogether. for extra reading, see our post on resolving canonical issues with 301 Redirects also (www vs non-www pages).

Consider the worth of the domain(s) you're redirecting. reach the domain registration to preserve your backlinks also on protect against someone buying it up later. it'll also preserve any browser bookmarks that are out there to the old domain. This initiative isn't a requirement for 301 redirecting a website.

Point the old domain to the new using proper 301 Redirects:

A) An .HTACCESS file:
301 Redirect an entire website domain:
Redirect 301 / http://your-domain-name.com/
 
301 Redirect an entire website domain to a single page: 
RewriteEngine on
RewriteRule ^.*$ http://www.your-domain-name.com/index.html [L,R=301]

301 Redirect a page to a sub-folder:
Redirect /index.html http://your-domain-name.com/newdirectory/

301 Redirect a page to a new website page:
Redirect /oldfile.html http://your-domain-name.com/newfile.html

B) Or within Windows IIS (will need to work with website administrator)

Again, if the domain isn't a particular match to the new destination website, an entire site 301 redirect won't work. during this case, 301 redirects should be used page by page (section by section). Pages that relate are often redirected to their proper counterparts. Any pages that haven't any homes can simply be redirected to the homepage.
When all website 301 redirects are in situ , check your work:

  •  Take a sampling of URLs from the old site (representing groups of redirects) and check to form sure all of them resolve as proper 301 redirects.
  • See what Google sees. attend Google and do a site search (Translation, put the subsequent into a Google search, site:your-domain-name.com). Check each link to form sure that it's actually going where it should be. Fix any issues.301 Redirects are often a touch tricky to use, and if not coded properly, they only won’t work. If you would like HELP ensuring proper 301 redirects are found out on all of your website properties, contact Mannix Marketing – experts in Internet Marketing since 1996.